Global Advertising Strategies’ interactive department combines world class understanding of new media with a unique perspective of how today’s consumer utilizes technology. We create compelling strategies for our clients that bring together both online and offline components, providing for a more effective campaign and a greater return on investment. Areas of expertise include:
- Strategy development
- Positioning of brand & identity
- Banner/Rich media advertising
- Geo-targeting of multicultural consumers via in-country media
- Behavioral/Contextual targeting capabilities
- Search engine marketing/search engine optimization
- Email marketing
- Viral marketing/social media/blogging
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