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Mar 20, 2008 - Retail Traffic
Recently Global Advertising Strategies’ Corporate Communications Manager Monique Tapie spoke to the leading retailers at the Mid-Atlantic Retailers’ conference in Washington DC – and the leading retail trade magazine Retail Traffic commented on Global’s knowledge of the U.S. ethnic markets and what is most important in reaching the new U.S. multicultural consumer in order to increase sales in a difficult economic time. Read more >>
Feb 10, 2008 - The Washington Post
Warren Brown, leading automotive columnist of the Washington Post spoke with Global’s Corporate Communications Manager, Monique Tapie, regarding the Asian immigrant consumer’s online behavioral habits when looking to purchase new vehicles. Read more >>
Feb 01, 2008 - PROMO Magazine
Promo Magazine’s recent edition took a closer look at Global’s latest research report on the sub-segment of the second largest immigrant group in the United States – Chinese-Americans. This report takes a deeper look into this consumer segment’s brand preferences and buying habits across several categories including media, finance, automotive, travel and the telecommunications industry. Read more >>
Jan 28, 2008 - VideoAge International
VideoAge International approached Max Smetannikov, Global’s Vice President of Corporate Development for greater insight into today’s multicultural television subscriber, and the 200 foreign-language channels currently available in the U.S. They went on to discuss the importance and simplicity of how advertisers can now reach this growing affluent consumer segment.
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Jan 18, 2008 - eMarketer.com
eMarketer.com highlights the findings of Global’s Chinese-American survey in their most recent article. One of the top sources for market research on the Internet, e-business, online marketing, media and emerging technologies, eMarketer.com emphasizes the fact that Asian-Americans spent more time online than any other ethnicity in the United States. Read more >>
Jan 17, 2008 - BRANDWEEK
The latest issue of BRANDWEEK discusses Global’s newly published survey on the affluent Chinese-American Internet users. The survey covers preferences and consumer habits across several categories including media, finance, automotive, travel and the telecommunications industry.
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Jan 01, 2008 - Destination CRM
Frequented by millions of users, social networks continue to struggle with how to advertise effectively, yet subtly. Recently, Destination CRM covered Facebook Beacon, a new marketing initiative that tracks members' online buyer behavior. Reporter Jessica Tsai reached out to Global's Monique Tapie for insight. Read more >>
Dec 01, 2007 - The Advertiser
The latest feature story of ANA's Magazine The Advertiser highlights best practices in multicultural marketing. Reporter Lynn Russo Whylly turned to Global's Larry Moskowitz for insights on today's multicultural marketing landscape and how to best navigate through it. Read more >>
Oct 01, 2007 - The Washington Post
Monique Tapie, Global's Corporate Communications Manager was quoted in the recent column by the auto industry guru Warren Brown. Monique commented on the prevalence of foreign-made cars among immigrant communities in the Tri-State area.
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Sep 24, 2007 - ADWEEK
Joan Voight of ADWEEK sat down with Larry Moskowitz, Global’s VP of Business Development and Integrated Marketing for a Q&A on Global’s unique approach to multicultural marketing, the growth of the immigrant market in the United States, and the importance of reaching out to this emerging ethnic audience. Read more >>