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Mar 31, 2008 - How To Build Market-Share And Brand Awareness In An Economic Slowdown
Go to any television news channel, newspaper or magazine and the headlines will read “Economic Crisis,” or “Consumer Confidence Down.”
According to Fortune’s March 24, 2008 article “Bad news for Big Media,” the “media industry watchers are no longer debating whether the United States in recession.” As marketers we must ask ourselves not only ‘how we can get more bang for our buck’ but how much worse will it get – and how can I help my client or brand pull ahead in these tough economic times? Let’s face it ad spending is being cut, but an innovative intelligent marketer can still turn things to their advantage.
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Mar 07, 2008 - Effectively Reaching The Online Multicultural Consumer
Search Engine Marketing/Search Engine Optimization, Geo-targeting, user generated content as well as behavioral advertising have become synonymous with digital marketing. Many clients and agencies have realized the importance of online advertising and are steadily shifting their budgets toward the online medium. As we all know there are a lot of online vehicles available today for us to target our campaigns with. The problem though is identifying the most effective medium and accurately defining your target audience. Are marketers getting the best return for their marketing dollars? Read more >>
Feb 06, 2008 - BTL Marketing on the Rise
Recognizing the importance of face-to-face brand promotions in multicultural communities – companies are now allocating larger budgets and resources for events and other Below-the-Line (BTL) marketing efforts. Read more >>
Jan 01, 2008 - The Organization Chart: Friend or Foe to Multicultural Marketers?
From the dawn of modern multicultural marketing -- the M1.0 era -- the big question considered within corporate America was “should we or shouldn’t we?” Most major marketers have already answered this question with a firm “yes, we will” and at least taken initial steps towards building profitable relationships with the over 90 million multicultural consumers. Read more >>
Nov 01, 2007 - 1.5 Trillion Reasons to Participate
It’s no secret that large companies want a piece of the U.S. multicultural consumer pie. With over $1.5 trillion in buying power, why wouldn't they? Realizing that these new American consumers possess disposable incomes and stay brand loyal, several noted brands have started targeting various ethnic communities nearly two decades ago. Read more >>
Oct 01, 2007 - B2B Marketers Missing The Multicultural Boat
A search on your favorite search engine utilizing the terms “B2B Multicultural” will uncover a seemingly limitless number of references, providing ways in which corporations can buy products and services from the multicultural business. There are very few, if any, references to the upside of actively selling corporate products and services to these same people. Read more >>
Sep 01, 2007 - What's Ethnic Online?
Global Advertising Strategies, has simplified the process of targeting the multicultural consumer in the United States through online ad placement. Global works with U.S.-based websites that target the new Americans, but also with the top tier in-land sites, widely recognized in ethnic communities. With the help of IP or geo-targeting, Global identifies the users that log on the site from a U.S. location and makes the clients’ ads visible to those audiences only. Read more >>
Aug 01, 2007 - Ethnic Television – A Way to Reach Millions of Consumers
According to a recent article in Multichannel News, satellite program providers are years ahead of their cable competitors in recognizing the profit potential of America’s growing immigrant market. For example, Dish Network and DIRECTV offer 125 and 104 immigrant-targeted channels respectively while on average, cable companies offer a choice of 60 channels. Read more >>