By Givi Topchishvili, President & CEO
The dawn of the 21st century has been punctuated by two important shifts that have changed the way marketers communicate with their audiences. The first one is related to the unprecedented demographic changes resulting from migration, new nation forming and political change. The second factor shaping our marketing world is, of course, technology. Global Advertising Strategies sits at the corner of these two intersecting roads. We help our clients to see opportunity in new markets and we employ the latest technology and media to help them move beyond the 20th century “General Market” mindset.
Although the United States is where multicultural marketing began, we also recognize that diversity now touches nearly every corner of the globe. For example, Eastern Europeans and Africans are among the fastest growing groups in Ireland, the global Indian and Filipino diasporas are making an indelible contribution to the Middle East and North America. Also, the fastest growing consumer segments of the EU have their roots outside the European continent.
Unlike the early years of multicultural marketing, today’s Multicultural 2.0sm mindset has moved beyond the debate of whether or not to engage these audiences and on to the more basic challenges of how to best integrate them with the brand experience.
Our team speaks dozens of languages, but more importantly, speaks the language of marketing and globalization. We have helped marketers grow their American market share by efficiently reaching out to a wide variety of immigrant communities and we have contributed to the global reach of American, European and Asian brands. Global has also expanded its reach on behalf of clients via exclusive agreements with a wide network of company branches and affiliated agencies that maintain strong relationships with leading media sources.
So, if like most marketers, you are in need of a creative and independent voice in an increasingly complex world, give us a call. Let’s see how we can help.